ELIZABETH BURNS
creative director/writer
Inspire Sleep "Tattoo"
We all put off doing things. Even things that are good for us or that would, I don't know...save our marriage. Like removing the tattoo of your first wife's name. Inspire is an implanted device and an alternative to the clunky and very unsexy CPAP machine. And rather than stay in the overly sterile world of medical devices that shows happy, smiling people overcoming sleep apnea, we decided it was better to talk about something that is actually pretty serious with humor, relatability and empathy. Because, you know, we're all people. And people like to laugh.
This may or may not have been ~inspired~ by a true story. On a completely unrelated note, if there are any single men named Brad, hit up my contact page.
Press:
ECD: Paula Maki
ACD: Stephanie Larson
Director: Nalle Sjöblad
Production: Spark & Riot