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ELIZABETH BURNS
creative director/writer
Inspire Sleep "Talk of the Town"
Let's talk implants. Everyone's getting them somewhere. So why not get one to sleep better? Sleep does do wonders for your body after all. Talking to consumers in a funny way wasn't new territory for Inspire, but addressing fact that it's surgically implanted was. So we went there. And much like our leading lady, people took notice. This spot caused a lot of trouble for the Inspire community managers when it aired, but only from women named Sheila. Weird.
ACD: Stephanie Larson
Director: Sergio Cilli
Production: Picrow
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